The Coggiola Janus stands out as a unique and intriguing concept in automotive design. This small yet ambitious bodywork factory, Coggiola, is known for its daring designs and visionary prototypes, and the Janus is a notable example of its creative prowess.
Unveiled at the Turin Motor Show in 1978, the Janus captivated attendees with its innovative approach. The prototype was a single coupé model featuring an unconventional "two-faced" design. Each side of the Janus presented a different aesthetic, showcasing the factory’s bold approach to design. One side boasted a more traditional look with a complete set of graphical finishes and functional elements, while the other side featured a distinct window theme, lacking door handles and a fuel tank lid.
The Janus measured 407 cm in length, 168 cm in width, and 117 cm in height, with a wheelbase of 230 cm and a track width of 140 cm. The prototype's design was a significant departure from conventional automotive aesthetics, inviting the public to engage with the design process and choose their preferred side.
While the Janus remained a prototype and did not proceed to production, its reveal at the Turin Motor Show underscored Coggiola's commitment to exploring new design possibilities. The two-faced concept and refined surface treatments demonstrated Coggiola's willingness to push boundaries and engage the automotive community in new ways.
Though it never reached the market, the Coggiola Janus remains a testament to innovative design thinking. Its impact on automotive design and its representation of Coggiola’s forward-thinking approach continue to be celebrated as a remarkable chapter in automotive history.
