Charge Cars, a British automotive company founded in 2016 and based in West London, redefined classic cars by combining iconic designs with modern electric technology. The company, comprised of a team of engineers and designers with experience at Williams F1, McLaren Automotive, and Jaguar Land Rover, sought to preserve the charm of classic vehicles while creating emission-free, high-performance electric cars.
A Vision for Classic Cars
Charge Cars aimed to maintain the allure of classic automobiles while adapting them for a sustainable future. Rather than restoring old cars, the company built entirely new electric vehicles that captured the essence of automotive legends like the 1960s Ford Mustang. Their goal was to offer customers a nostalgic yet modern driving experience, blending vintage style with cutting-edge technology.
Collaboration and Technology
The company partnered with leading tech firms like Arrival, Michelin, and Roborace to integrate advanced motors, battery systems, and software into their cars. This collaboration allowed Charge Cars to equip its vehicles with state-of-the-art components, including a fully digital interface and intelligent all-wheel drive systems.
The Electric 1960s Mustang
Charge Cars' most notable project was the electric version of the 1960s Ford Mustang, available in a limited run of just 499 units. These Mustangs, officially licensed with brand-new body shells, featured lightweight composite panels, modern interiors, and a high-performance 63kWh battery system. Each car had four 100kW electric motors, delivering a total output of 536 horsepower and 1,520 Nm of torque, offering the power and performance of a modern electric sports car. The first deliveries were scheduled for September 2019, with prices starting at £200,000.
Bespoke Luxury
Charge Cars offered a high level of customization, encouraging customers to personalize their electric Mustangs. From exterior colors to bespoke interiors featuring premium materials and intricate details, the company provided a luxurious and unique experience for each buyer. The vehicles also featured digital dashboards and a fully connected driver experience powered by Arrival’s technology, integrating everything from climate control to driver assistance.
Craftsmanship and Innovation
All Charge Cars were hand-built in the UK, combining craftsmanship with modern technology. The company's team of over 70 engineers and designers took pride in producing limited-edition vehicles that reflected their dedication to quality and precision.
A Bold Blend of Heritage and Innovation
Though Charge Cars ceased operations in 2024, it left an interesting mark in the automotive world. By blending iconic car designs with cutting-edge electric technology, the company provided a glimpse into the future of sustainable luxury vehicles while honoring the past.
