Founded in 1984 by French engineers Claude Poiraud and Gérard Godfroy as MVS (Manufacture de Voitures de Sport), the company's purpose was to compete in the "Grand Tourisme" market. This was only the most recent post-war attempt at building a sporty luxury car in France, following in the footsteps of Facel Vega, Monica, and Ligier. As with its predecessors, Venturi was immediately faced with many challenges ranging from an unknown name to its under-capitalized and under-staffed state. Venturi did nonetheless manage to continue in production for nearly sixteen years, declaring bankruptcy in 2000. The same year, Monegasque Gildo Pallanca Pastor purchased Venturi, and decided to focus on electric-powered motors.