Set up in 1997 in Casablanca, Morocco, the company presented to the public the supersport coupe Fulgura with a V12 6.0-liter 680 hp engine (350 km/h, 0-100 km/h in 3.4 s) as a big surprise at the motor show in Geneva in 2002. It was the first supercar made in Africa.

The vehicle was restyled in 2005. At the 2003 Geneva Motor Show, Laraki unveiled the prototype of the Borac coupe. The prototype of a new coupe demonstrated in Paris in 2004 proved in 2005 to be the final version of the Borac. 

Production should have started in 2006. The car would have used Mercedes-Benz V12 6.0-liter 540 hp engine (310 km/h, 0-100 in 4.5 s). Starting price for the Borac was 200,000 EUR while Fulgura was twice more expensive starting at 400,000. However, both models did not reach production and remained prototypes.

Later, the company moved to the USA and was mainly involved in the superyacht design. Nevertheless, a surprise debut occurred at Pebble Beach Concours d'Elegance 2013 where the Epitome one-off supercar was presented. 

It seems that the company is still active since they built a new Sahara model in ~2021.