Land Rover, a distinguished British automotive brand, was established in 1948 by the Rover Company, initially as a utilitarian four-wheel-drive vehicle designed for off-road capabilities. Over the decades, Land Rover has become synonymous with rugged performance and luxury, expanding its range from the original Series I to a comprehensive lineup of high-end sport utility vehicles. This evolution was marked by the introduction of iconic models such as the Range Rover in 1970, the Discovery in 1989, and the Freelander in 1997, each reinforcing the brand’s commitment to both utility and refinement.

Since 2008, Land Rover has been a key part of Jaguar Land Rover (JLR), a subsidiary of India’s Tata Motors. The brand operates a global manufacturing network with facilities in Brazil, China, India, Slovakia, and the UK. While traditionally known for its robust, body-on-frame constructions, Land Rover has adapted to modern engineering trends, transitioning to a unified body and frame structure with models like the third-generation Discovery. In recent years, the company has also introduced two-wheel-drive variants, reflecting a broader approach to meet diverse consumer needs.

Land Rover's heritage is further distinguished by its prestigious recognitions, including a Royal Warrant from King George VI in 1951 and a Queen's Award for Enterprise in 2001. The brand has evolved significantly from its early days but continues to uphold its reputation for durability and luxury. Under Tata Motors' stewardship, Land Rover has maintained its status as a leading name in the luxury SUV market, seamlessly blending its storied past with innovative advancements for contemporary drivers.