DS Automobiles is a French luxury vehicle marque introduced in 2009 as a sub-marque of Citroën before becoming a standalone brand in 2015 (2012 in China).

DS can be an abbreviation of Different Spirit or Distinctive Series (although it also refers to the Citroën DS designed by Flaminio Bertoni and André Lefèbvre). The name is also a play on words, as in French it is pronounced like the word déesse, meaning "goddess".