Global debuts, iconic supercars and new electric vehicles: London’s exclusive new motoring event opens its doors

- Twelve stunning debuts start capital’s must-attend exclusive motoring event
- Concours de Vente featuring 50 of the finest collectors’ cars currently on sale
- The Ferrari Daytona SP3 makes surprise UK static debut with H.R. Owen Ferrari
- Salon Privé London to donate 20% of all entry ticket revenue to the Disasters Emergency Committee Ukraine Humanitarian Appeal

The first day of the capital’s new must-attend automotive event got off to a scintillating start, with Salon Privé London featuring the global debut of the Healey by Caton, the European debut of the fully electric Genesis GV60 and a surprise UK debut for the sublime Ferrari Daytona SP3.

Promising to be London’s most exclusive automotive party, with plenty to see and do, the three-day event features mouth-watering new machinery, a second-to-none selection of classic cars for sale in the Concours de Vente, and some of the world’s most desirable luxury brands. Following the 12 stunning debuts held in front of media, the three-day event is now open at Royal Hospital Chelsea with tickets available online - including family tickets for Saturday 23 April.

The debuts of Salon Privé London
A host of automotive reveals took place at the capital’s new automotive event this morning, with some surprises on show. 

Making a global debut to remember, Caton as a brand launched its first creation: an ultra-exclusive reincarnation of the iconic Austin-Healey 100 sports car. Fusing traditional craftsmanship with OEM-grade design and engineering, it promises an immersive, intoxicating and emotional automotive experience. A driver’s car for the modern age, the all-new luxury British brand Caton brings the revered Austin-Healey up to date while still protecting the ethos of the 1950’s original.

The hand-built, zero-emissions Electric Mustang by Charge Cars made a splash in Chelsea, as the highly anticipated production-intent version made its global debut this morning. Deploying cutting-edge technology to redefine the revered 1967 Fastback model, it uses a new steel bodyshell and composite body panels to minimise weight and deliver 536bhp and a 0-62mph time of just 3.9 seconds.

Aston Martin Mayfair gave the Aston Martin DBX707, the world’s most powerful luxury SUV, its UK event debut in Chelsea today. An SUV like no other, it elevates Aston Martin to the pinnacle of the segment with a unique combination of blistering performance, supreme dynamics and unmistakable style. Also on display is one of the two Aston

Martin DBS GT Zagatos in existence, as well as the Valkyrie – the marque’s first ever hypercar.

H.R. Owen Ferrari bought two Italian thoroughbreds to the event for their UK static debuts, with the Ferrari Daytona SP3 joining the Ferrari 296 GTB on display. Already crowned as one of the most beautiful cars of its generation, the Ferrari Daytona SP3 is the third in the limited edition Icona series. Paying homage to the mid-rear-engined Ferrari V12 sports prototypes that earned the famous marque its unparalleled motor sport status, it was first shown last November, as part of the 2021 Ferrari Finali Mondiali, but has not been seen in public since. Also on show was a Tailor Made Roma, showcasing Ferrari’s exclusive programme for customers who want to create an unmistakable, one-of-a-kind vehicle.

An advanced evolution of the cars previously seen, and the lightest hybrid hypercar on the market, the Tushek TS900 Apex was revealed by the company’s founder Aljosa Tusek at Salon Privé London. Employing a new and patented electric drive system to achieve perfect parity, the car possesses a power-to-weight ratio of one metric horsepower to one kilogram of mass (1:1). A landmark achievement, Tushek joins an elite handful of vaunted marques to have achieved such an engineering breakthrough.

That most British of marques, the Morgan Motor Company gave the new Super 3 its UK show debut at Salon Privé London, as the Malvern-based manufacturer showcased its entire range. Recently revealed to the press, the Super 3 continues the 113-year legacy of three-wheeled Morgan vehicles yet introduces a new product family with a design language inspired by the Jet Age.

Making its UK show debut, Alpine unveiled the New A110 range which has been updated with three distinct new versions, uprated performance, and more equipment than ever before. Faithful to Alpine’s timeless principles of lightness, compactness and agility, with promise of driving pleasure, the brand is steeped in motorsport heritage which is fully embraced in the modern era – with representations across Formula 1, World Endurance and Rally Competitions.

The new Range Rover SV, the flagship of Land Rover’s pinnacle luxury vehicle, made its UK event debut at Salon Privé London, mixing modernity and aesthetic grace to create an exquisite interpretation of the iconic SUV. The first vehicle to wear the distinctive ceramic SV roundel, it represents the apex of design and engineering expertise from Land Rover’s in-house Special Vehicle Operations team and provides customers with a new level of craftsmanship as well as greater functionality.

Genesis unveiled its first dedicated electric platform-based vehicle at Royal Hospital Chelsea, when the GV60 made its European debut. Building on the brand’s philosophy of setting a new standard in customer service, paired with luxury design, the GV60 delivers the technology of a high-performance electric car in the form of a sleek and athletic coupé crossover utility vehicle.

As the oldest car making its debut, 81 years after it was first conceived, the long-lost Alfa Romeo 12C prototype was revealed, alongside a brand-new book telling the fascinating story of the pre-war racer. The historically significant Alfa Romeo, which connects three of the world’s greatest automotive marques (Alfa Romeo, Ferrari and Porsche) was completed decades after the project was abandoned, with its major components reunited and the car restored. The new book, The Missing Link? is the first from Progetto 33, the publishing house founded by Stefano Martinoli, owner of the 12C Prototipo.

The spectacular new Prodrive Hunter made its public debut at Royal Hospital Chelsea, with Prodrive’s chairman David Richards unveiling the world’s first all-terrain hypercar. Developed from the Bahrain Raid Xtreme competition car, driven by nine-times World Rally Champion Sébastien Loeb on the world’s toughest motorsport event – the Dakar, the four-wheel drive all-terrain adventure vehicle uses a 3.5-litre twin-turbo V6 engine that develops more than 600bhp.

The Rolls-Royce Black Badge Ghost made its premiere at Salon Privé London, debuting the dark side of Post Opulent design. With a drivetrain and chassis re-engineered for more urgent performance, the 6.75-litre V12 engine now delivers increased power (600PS) and torque (900NM). Darker in aesthetic, more urgent in personality and dramatic in material treatment, the curated collection on show at Salon Privé London premieres striking Turchese Leather and Technical Carbon veneer as well as a bespoke alloy wheel introduced in Black Badge house style with carbon fibre barrel.

Salon Privé Concours de Vente
At the heart of the event is the unique Concours de Vente, a groundbreaking concept featuring 50 of the finest automotive classics – all of which are for sale during the three day event. With over 20 leading specialists competing, it’s a display like no other.

Vintage Bentley presented the famed Barnato-Hassan Bentley racer, one of the fastest cars to lap the Brooklands’ Outer Circuit, while Joe Macari offered a 1972 Ferrari 365 GTS/4 Daytona Spyder. The 68th of 121 official cars produced by Scaglietti, it was delivered to the United States in December 1972 and specified from in Grigio Ferro over Rosso leather with a Nero canvas hood.

Fiskens brought a highly-original 1936 Delahaye 135 CS to the Royal Hospital Chelsea for the Concours - believed to be the only example still with its original Electron gearbox, this meticulously cared for car retains its original coachwork. Tom Hartley presented a rare 1960 Ferrari 250 GT Pinin Farina Cabriolet - one of only 200 Series II examples to leave the Maranello factory - which has been awarded Ferrari Classiche Certification.

DK Engineering took part in the Concours de Vente with the unique AC MA-200 prototype - restored to ‘as new’ specification it’s won numerous accolades, including Best in Class award at the Amelia Island Concours d’Elegance. Collecting Cars entered a 1987 Porsche 959, the world's fastest street-legal production car when introduced. Originally developed for the Group B World Rally Championship, this example was delivered new to Germany (C00) and currently showing just over 80,000 km.

The other specialists attending the Concours de Vente include: Barkaways, Classic Motor Hub, DD Classics, DT Vintage, Dylan Miles Ltd, Girardo & Co, Graeme Hunt, Hendon Way Motors, Hofmann’s Henley, Howard Wise, Jeremy Cottingham, Richards of England, RM Sotheby’s, RS Williams Ltd, Simon Drabble, Simon Furlonger Specialist Cars Ltd, The Octane Collection and Will Stone Historic Cars.

More than just cars
While the machinery on display ranges from supercars to the PAL-V Liberty – the world’s first commercial flying car – Salon Privé offers guests plenty to see and do in addition to the motoring attractions.

Making its UK debut at Salon Privé London The Roger Dubuis’ Excalibur Monobalancier timepieces offered a collection reinterpreted for the modern world with sophistication and flair. The event’s shopping village will also host some of the world’s finest luxury brands including renowned British jeweller Boodles, famous haute couture designer Isabell Kristensen, Jess Collet Milliner, and British perfume house Penhaligon’s.

Everything from Patek Philippe watches and Harley-Davidsons to Bell helicopters will be on display, alongside the first-class hospitality for which Salon Privé has long been renowned. Louis Pommery will flow and London Essence cocktail bars will offer exciting cocktails from NoMad, Louie and the Donovan Bar mixologists. 

To complement this, Salon Privé has partnered with renowned and innovative hospitality group JKS Restaurants to provide guests with a unique dining offering. This will include dishes from the Michelin-starred Gymkhana, Indian BBQ classics by Brigadiers, and cult Taiwanese specialists BAO. In addition, there will be plates from Fitzrovia’s The George and Chelsea’s The Cadogan Arms, providing pub fare that celebrates the best of British produce, making Salon Privé London a real foodie’s delight.

There’s also the option to enjoy a sumptuous three-course seated luncheon in The Sloane  – the event’s exclusive VIP Hospitality Pavilion – while DJs will keep guests entertained into the evening. On the Thursday and Friday, Salon Privé London will be open until 9pm, allowing everyone to soak up the party atmosphere as dusk falls.

Please note that hospitality for Friday within The Sloane Pavilion is now SOLD OUT, with hospitality tickets remaining for Saturday only.  Event tickets are available from www.salonprivelondon.com

Raising funds for the Salon Privé DEC Ukraine Humanitarian Appeal, an online silent auction will starting 14 April for the week leading to the three-day luxury car event. With over 25 items available, bids can be made via https://www.spdec.org.

Salon Privé London is donating 20% of all entry ticket revenue to the Disasters Emergency Committee (DEC) via Work for Good. #StandWithUkraine

About Royal Hospital Chelsea
The Royal Hospital Chelsea was established over 300 years ago during the reign of King Charles II, whose vision for a home for veteran soldiers was brought to life by Sir Christopher Wren. King Charles II’s understanding that the country owes a debt of gratitude to its old soldiers informs the spirit of the Royal Hospital today.

The residents of the Royal Hospital, known the world over as Chelsea Pensioners, are all retired soldiers of the British Army. To this day, the Royal Hospital provides care and comradeship to veterans in recognition of their loyal service to the nation.

Located in the borough of Kensington and Chelsea in the heart of West London, the Hospital is highly accessible by road, rail and tube from throughout the capital and beyond.

Already established as a prestigious city venue through long-term associations with the likes of RHS Chelsea Flower Show and Masterpiece Art Fair, the Royal Hospital Chelsea was a natural choice for Salon Privé London and a suitable counterpart to the September venue, Blenheim Palace.