In the second installment of Bugatti’s "A New Era" docuseries, which premiered today on YouTube, viewers are treated to an exclusive behind-the-scenes look at the design process of the Bugatti Tourbillon. Frank Heyl, Bugatti’s Director of Design, takes center stage to discuss how the iconic brand’s pursuit of speed and timeless elegance is embodied in this groundbreaking new model.

Heyl delves into how the Tourbillon’s design is intricately linked to the brand’s longstanding philosophy that form must follow performance. With over 115 years of history, Bugatti’s design DNA is rich and deeply embedded in each vehicle, and the Tourbillon is no exception. Every curve, intake, and panel of the Tourbillon is meticulously designed not only to achieve top speeds but also to enhance the car's aerodynamic efficiency. This unwavering commitment to performance ensures that the Tourbillon is engineered to handle speeds surpassing 400 km/h, setting a new benchmark for high-performance cars.

Yet, performance is just one side of the story. Bugatti's commitment to timelessness plays a crucial role in the Tourbillon's design. Heyl explains that while technological advances continue to evolve, the essence of a Bugatti must remain enduringly elegant. Inspired by the craftsmanship of classic timepieces, the Tourbillon’s interior aims to provide a uniquely analogue experience, reflecting the same attention to detail and luxury that define century-old watches.

The design philosophy behind the Tourbillon goes beyond mere aesthetics. Heyl describes how every aspect of the driving experience has been thoughtfully crafted, from the tactile feel of the aluminum switchgear to the emotional resonance of the naturally aspirated V16 engine. This attention to detail is intended to forge a deep connection between the driver and the car, making the Tourbillon not just a vehicle but an experience in its own right.

In this new chapter for Bugatti, the Tourbillon stands as a testament to the brand's ability to blend historical elegance with cutting-edge performance. It exemplifies how a car can be both a high-performance machine and a timeless piece of art, offering an unparalleled driving experience that is as thrilling as it is refined. For automotive enthusiasts and collectors alike, the Tourbillon represents a unique opportunity to own a piece of Bugatti’s storied legacy, embodying the perfect harmony of speed and sophistication.